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Pros and Cons of Fast Fashion

What are the disadvantages and advantages of fast fashion for textile and apparel companies? Advantages of fast fashion for textile and...

Brand Identity & Image

Think of your three favorite fashion brands. What category are they? How does the fashion brand company convey a brand identity (how...

VALS Personality Type

As a marketer, how can you use VALS information for your company? My primary VALS type is Experiencers. Experiencers have high resources...

Innovations and Movements in the Fashion Industry

The 2019 article "How Technological Innovation Is Changing The Face Of Fashion", discusses the impact that technological innovation has...

Brand Management & Trend Analysis Blog: Blog2
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