VALS Personality Type

As a marketer, how can you use VALS information for your company?

My primary VALS type is Experiencers. Experiencers have high resources and are motivated by self-expression. Innovators is my second VALS type. Innovators exhibit the primary motivations: ideals, achievement and self-expression to some varying degree. As a marketer, I would promote my company in a way that encourages consumers to engage with us on social media, buy from us and facilitate brand loyalty. I would focus on marketing experiences that allow consumers to express themselves with my company's products.